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A SMALL EXAMPLE. AN IMPORTANT DISTINCTION.

The price on the page.
The record behind it.

A worked below-MRP offer: current price ₹799, MRP ₹1,299 and supported 30-day lowest prior price ₹899. See the display and the record behind it.

PRICE TRANSPARENCY · STOREFRONT EXAMPLE
EVERYDAY GOODSExample storefront
THE EVERYDAY COLLECTION

Cotton crew tee

₹799

Current price · Charcoal

MRP ₹1,299

30-day lowest prior price
Price history behind this below-MRP offer
₹899
Reference window: 2–31 Dec 2026 · Offer starts 1 Jan 2027
The record behind the pricePrice history
₹899 low
2 DEC15 DEC31 DEC
WORKED PRICING EXAMPLE

Below MRP.
With price context.

The current price is below MRP. Its historical prior price comes from the separately recorded reference window, not from the MRP field.

Current price₹799
Lowest prior price₹899
Offer starts1 Jan 2027
Reference window2–31 Dec
Synthetic price periods preceding this campaign
PeriodOffered price
2–8 Dec₹1,099
9–15 Dec₹999
16–22 Dec₹899
23–31 Dec₹999

Current price ₹799 is below verified MRP ₹1,299. The lowest offered price in this recorded reference window is ₹899. MRP determines the product-display condition; the historical record establishes the prior-price comparison. This example assumes continuous coverage and a simple advertised price reduction.

Regulatory basis: G.S.R. 789(E), 9 September 2026 and the official government explanation. Effective 1 January 2027. Sources checked 10 October 2026.

What if the history is incomplete?Do not turn partial observations into a claimed complete-window minimum. Keep the coverage period explicit and review the appropriate treatment before announcing a reduction. The rule does not establish a blanket shortened-period exception for new products.
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